I believe brands can have a soul, and I like to reflect authenticity and beauty in everything they do, from Broadcast to Digital and Social platforms. 
I have developed all kinds of advertising campaigns for countless clients, from small stickers to Superbowl commercials. I am fortunate to be bilingual and bicultural (Hispanic - American), a characteristic that helps me understand our diverse society in depth and reach it with messages that generate connection, empathy, and action.
 

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I am my experience: 

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Copywriter - Creative Director, Mayo FCB / Lima, Perú 1999 - 2005

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Creative Director, San Jose Advertising Group / Chicago Illinois 2005 -2007

 Creative Director, Accent Marketing / Miami, Florida. 2008 - 2010

 

VP Creative Director, Accent Marketing / Los Angeles, CA. 2010 - 2014

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Freelance Creative Director: 2015 - 2018

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ACD - Copywriter, Conill Saatchi & Saatchi, Los Angeles CA  20018 -2021

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ACD, Captura Group / San Diego CA 2021 - 

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